Dabur`s Digital Marketing Initiatives

In the mid-1880s, an ayurvedic practitioner Dr. S.K. Burman (Burman), concocted medicines for diseases like cholera and malaria and set up a small pharmacy under the name ‘Dabur’ in 1884 in Calcutta (now Kolkata), India, to mass-produce his ayurvedic formulations. The name Dabur is derived from the Devanagri rendition of ‘Daktur Burman’. In 1896, Burman set up a manufacturing plant for mass production of formulations in order to meet the growing popularity of Dabur products and expand his operations. In early 1990s, the company entered into the specialized area of nature-based ayurvedic medicines, for which standardized drugs were not available in the market. Looking at the need for developing scientific processes and quality checks for mass production of traditional ayurvedic medicines, Burman established research laboratories in 1919 and expanded further with new manufacturing units at Narendrapur in West Bengal, India. In 1936, the company became a full-fledged company – Dabur India (Dr. S. K. Burman) Pvt. Ltd. In 1940, it launched its first personal care product...